Billboard announced a new partnership with Hot Topic on a limited-edition clothing collection celebrating the past, present and future of pop music culture.
The new, one-of-a-kind collection with the retailer specializing in music and pop culture-inspired fashion contains 50 T-shirts with retro designs highlighting the power of music, including the Billboard and Billboard Hot 100 logos from different decades and boombox decals. T-shirt prices range from $22.90-$26.90.
“Music has the power to drive different aspects of culture, especially fashion,” said President of Billboard Julian Holguin in a statement. “We’re thrilled to partner with Hot Topic, a retailer known for its celebration of individuality, to honor music’s unique influence and share Billboard’s content with fans through exciting verticals.”
This partnership marks the Billboard brand’s first domestic licensing launch since joining P-MRC Holdings in September 2020. The joint venture between MRC and Penske Media Corporation, which also includes The Hollywood Reporter, Rolling Stone, Variety and Vibe, among other magazines, recently signed a deal with South by Southwest. P-MRC is reportedly taking a 50% stake in SXSW and plans to bring its “media expertise and new avenues for discovery” to the iconic event, while looking for expansion opportunities with new events and business models.
See the limited-edition collection on Hot Topic’s website here.