Sure, the Tampa Bay Buccaneers took home the championship at Super Bowl LV on Sunday (Feb. 7), but Blake Shelton was the real star of the show when he appeared alongside Gwen Stefani and Adam Levine in a T-Mobile commercial.
When discussing the hilarious ad with EW, Shelton said the response was incredible. “Of all the things that I’ve been fortunate enough to have happen in my life, I don’t know that my phone has ever erupted — I mean my phone was smoking last night,” he shared in a virtual interview alongside Voice coaches Kelly Clarkson, John Legend and Nick Jonas, host Carson Daly and showrunner Audrey Morrissey. “You realize, ‘Oh my God, nobody has ever really watched me win an award.’ I know that now. But everybody watches the Super Bowl. Now it’s confirmed: I know every contact in my phone was watching that game.”
The commercial found Stefani “a few years ago” FaceTiming her then-fellow Voice coach Levine, revealing that she’s “ready to start dating again.” When describing her ideal man, she detailed someone “maybe from another country,” “cultured,” and “not threatened by a strong, confident woman.” However, her spotty cell service had the Maroon 5 frontman thinking Stefani wanted someone “completely country,” “uncultured,” and “threatened by a strong, confident woman.”
In walks the ideal candidate, country superstar Shelton, and the rest is history. The couple, who have been dating since 2015, got engaged in October 2020.
On filming the ad, the country crooner added, “It was funny, we had a blast. When I read the script, I thought it was a great idea. I thought it was so funny. Because people still don’t really understand why she’s with me. And fair enough, right? So I loved being able to spin that out.”
Jonas also touched upon his experience transforming into an elderly man in the Super Bowl commercial for Dexcom, a glucose monitoring system that helps people with diabetes keep tabs on their glucose levels without having to prick their fingers.
“I think it was a fun way to put diabetes, something I live with every day, on a stage as big as the Super Bowl,” the “Jealous” singer explained. “You had to do something off the top that was a little alarming, like making me look like a 95-year-old man.”
See the full EW clip here.