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Ticketing company Dice and concert promoter Brooklyn Made have entered into an exclusive multi-year partnership for the historic United Palace theater in New York City.

Other venues could be announced at a later date, according to company officials.

“Dice is the perfect ticketing partner for Brooklyn Made,” says company founder Anthony Makes, former president at Live Nation New York. “When I started this company, I began working non-stop on building a better experience for both the fans and the artists we work with.”

Makes noted that he was impressed by Dice’s work with the Primavera Sound festival.

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Russ Tannen, chief revenue officer at Dice said the new partnership “will offer the industry and fans an alternative to the current status quo. We share the same values – we’re focused on the fan. We know this partnership will begin to revolutionize the system by making ticketing fairer and offering both artists and fans a better experience.”

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