Select Page

Starting today (April 26), Spotify users can stream music while scrolling through Facebook through a new miniplayer baked into the social networking platform.

The expanded partnership between the world’s largest streaming service and social networking platform is intended to help music fans share and discover music and podcasts more widely, without having to switch between platforms. Spotify has 155 million paying subscribers and 345 million total active users, while Facebook reported 2.8 billion monthly active users as of the fourth quarter of 2020.

With the miniplayer, both Spotify Premium and free users can experience full playback directly within the Facebook app on iOS and Android, although free users can take advantage of the miniplayer only in shuffle mode with ads.

{“nid”:”9562420″,”type”:”post”,”title”:”Spotify Stock Soars 8% Ahead of First-Quarter Earnings”,”relative_path”:”/articles/business/streaming/9562420/spotify-stock-soars-first-quarter-earnings/”,”media”:{“width”:1548,”height”:1024,”extension”:”jpg”,”mime_type”:”image/jpeg”,”type”:”image”,”path”:””,”sizes”:[{“path”:””,”width”:1548,”height”:1024},{“path”:””,”width”:1548,”height”:1024}],”orientation”:”landscape”,”id”:”9560231″,”caption”:null,”credit”:null}}

The miniplayer also allows Facebook users to play Spotify songs included in Facebook posts by both friends and verified artists, and even from user-uploaded videos on Facebook that contain licensed music. The Spotify miniplayer will keep playing even when the Facebook user scrolls away.

The new integration is rolling out in the U.S., Argentina, Australia, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Nicaragua, Panama, Paraguay, Peru, South Africa, Thailand and Uruguay, with plans to expand to further markets in the coming months.

Read Spotify’s full blog post announcement here.

Source link