Hailey Bieber launched her official YouTube channel on Friday (March 12), which will offer an inside look into the model’s skincare routine, travels and challenges with A-list friends and stylists.
In the first video, titled “Welcome to My Channel,” Bieber stumbles on the “freaking mouthful” of names she goes by while introducing herself, including Hailey Rhode Bieber, Hailey Baldwin Bieber and Hailey Rhode Baldwin Bieber. According to her new channel, she’s picked Hailey Rhode Bieber as her final moniker.
The 24-year-old star said after filming episodes of the YouTube Originals docuseries Seasons with Billboard’s current cover star, her husband Justin Bieber, she learned that she “actually enjoyed for people to get to know my personality.” Now, she’s creating a platform where she can reveal more aspects of her personality in her own way.
The model also hinted that her channel will spotlight conversations about politics, mental health and faith, while debunking “very interesting and strange rumors” she’s heard about herself.
Bieber premiered the first episode of “Who’s in My Bathroom?” on Friday, a segment where special guests explore wild conversations and challenges in the one room of the Bieber household viewers least expect them to. Her first guest, best friend Kendall Jenner, made mac & cheese and took shots of Jenner’s brand-new 818 tequila brand while playing Never Have I Ever.