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LiveXLive Media announced on Monday (Mar. 8) that auditions have begun for Self Made, a new online talent competition.

To enter, the livestream and on-demand service is looking for artists or bands to submit videos performing an original song on TikTok or Instagram with the hashtag #IAmSelfMade. Unlike the typical talent competitions, Self Made’s winner will be entirely decided on by social media engagement, not a panel of judges.

Eight contestants will then be selected from the submissions on Mar. 17, before the final round for the grand prize winner and three runners-up begins on Mar. 25. The first-round grand prize winner will receive an “A&R starter pack” worth $100,000 to launch their professional career, including distribution, publishing and a record deal — plus exclusive merch around the artist and the artist’s shows. The distribution deal will promote the winner’s music through LiveXLive’s flywheel, including digital radio, VOD, podcasting and live streaming.

All eight finalists will earn a spot in LiveXLive’s annual Music Lives festival on Mar. 26 and 27.

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“Our partnership with Self Made provides independent artists a singular digital platform and community to showcase their talent, jump-start their careers, and dramatically increase visibility among established artists and loyal fans,” said Robert Ellin, CEO and chairman of LiveXLive in a press statement. “Working together with Ash Pournouri and his amazing team, we have created the ultimate democratic music competition where we leave everything in the hands of the talent and the fans.”

Follow @GoSelfMade on Instagram or @GetSelfMade on TikTok to watch the competition. Further details can be found by following @livexlive or via

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