There was no middle ground when it came to this year’s Super Bowl ad for oat milk company Oatly, which featured the company’s CEO Toni Petersson playing its advertising jingle “Wow No Cow” on a keyboard while standing in an oat field in Sweden.
While the filming and production budget was only a fraction of what is typically spent on a Super Bowl commercial, the price tag to air the spot — approximately $5.5 million — was not cheap, polarizing viewers about the video’s value.
The Good Wife star Josh Charles tweeted, “Oatly CEO out here trying to get me to stop using his product,” while writer Jack Dunlop called the commercial “the worst thing I’ve ever seen in my entire life.”
Of course, not everyone hated the track. “For those of you talking about how much you hate the @oatly commercial… That’s the point. EVERYONE IS TALKING,” VC investor Nate Cooper tweeted.
To keep the buzz going, Oatly has announced that it has commissioned 60 cover versions and remixes of “Wow No Cow” from professional road crews, venue staff and independent artists and has compiled the songs into a 60-track album currently on sale on Bandcamp, along with a custom “Wow No Cow” t-shirt.
All of the artists were paid a fee for their work, and all of the proceeds of the album and merch sales benefit the National Independent Venue Association.
“So grateful to NIVA and Oaty for including me in this project,” said Edward Chapa, who has toured as a guitar tech for Cage the Elephant, Train, Spoon and other acts. “Having my whole career as a touring professional put on hold has been a surreal experience. However, being given this opportunity to create music for a good cause, proved to be an experience that not only inspired creativity but aided financially in a time of need.”
The 60 tracks on the Wow No Cow compilation represent nearly every genre of music — hip hop, yacht rock, lo-fi, chillwave, Americana, country, Scottish fiddle and Chinese traditional music. There’s even a sea shanty version.
Most tracks are only one and a half minutes, and the entire album is $7. Check out the album below or click here to visit Wow No Cow’s bandcamp page.