The Weeknd has teamed up with Postmates to deliver 150 meals from a Tampa-based, Black-owned restaurant to healthcare workers in honor of Black History Month starting Monday (Feb. 1).
The chart-topping pop star fed frontline workers from AdventHealth Carrollwood, which is approximately three miles away from Raymond James Stadium, the site of the 2021 Super Bowl on Sunday, where The Weeknd will headline the 2021 Pepsi Super Bowl LV Halftime Show.
Postmates also announced The Weeknd as the first artist to collaborate with the food delivery service for its nationwide Black History Month campaign by highlighting Black-owned businesses in his own collection. Users will find suggestions for local Black-owned eateries at the top of the app this month and can use the code “ABEL” to get free delivery on any $20+ order.
In his current Billboard cover story interview, The Weeknd teased what XO fans can expect from his upcoming halftime show performance this weekend. He’ll be the first Black artist to anchor the slot since Jay-Z’s Roc Nation partnered with the NFL in 2019.
“We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl,” he said. His manager Wassim “Sal” Slaiby added that the “Blinding Lights” superstar fronted $7 million of his own money to “make this halftime show be what he envisioned.”